AI-Powered Product Campaign for Kamper Using Luma Uni-1 APIAI-Powered Product Campaign for Kamper Using Luma Uni-1 API
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Luma AI × Kamper — AI-Powered Product Campaign
From physical product design to an AI-generated launch campaign.
Partnered with Luma AI to explore its Uni-1 API through Kamper, an outdoor kitchen I designed and prototyped 10 years ago.
Using original product references, real specifications, and iterative AI generation, I created 12 campaign images and 2 videos in just a few hours, without a traditional photoshoot, production crew, or location budget.
The resulting 4K visuals became the foundation of Kamper's landing page and Kickstarter campaign storytelling.
My contributions
• AI API exploration and creative experimentation • Product art direction and visual storytelling • AI-generated campaign imagery and video • Landing page design and development • Product launch campaign development
Tools: Luma Uni-1 API, AI-assisted creative workflows
Outcome: 12 images, 2 videos, and a cohesive visual campaign built around a real product concept.
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