Revenue shows investors your idea is worth the risk. No revenue yet?

Here’s how to prove traction:

1. Letters of intent from potential customers pledging to pay. 2. Proof people already pay for imperfect solutions—shows market demand. 3. Signed strategic partnerships (distribution deals, pilot agreements with real budgets). 4. Industry expert advisors adding credibility and opening doors. 5. Engaged waitlist of ideal customers actively wanting your solution. 6. Strong niche social media following (3K engaged > 50K random).

Key: make sure your evidence comes from your target market.

Investors want proof people want your solution, not just revenue.

Goal: make your idea look like a reasonable risk.

What’s your favorite way to show traction:?