Its a UGC style Ad (a mashup) for Vessi (a waterproof shoe) i which we are focused on how these boots looks so elegent and comfortable and also waterproof and how they made a normal person's life easier with day to day use cases. we have a very eyecatching hook to start with and in video we have some zoom ins and out also added some cool transitions to make this video more attractive and added end card at the end part.