Designed this tools hub for a spend management platform—centralized access to card management, budgets, approvals, and team settings in one clean view.
The goal: eliminate menu-hunting and give admins quick access to everything they need. Simple structure, real-time status, no clutter.
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
Light or refined - which E-Bike product breakdown section design would you choose?
Two concepts for the same AUREX e-bike. Same product, same components, two different presentation styles:
A - Soft Studio: subtle gray depth, larger product focus, and a more premium visual feel.
B - Clean Minimal: bright white background, tighter spacing, and a more technical editorial layout.
Which direction feels stronger for a premium e-bike brand and why?
A feels more premium to me. The soft gray depth and bigger product focus make the bike feel like something special. B is great for specs, but A sells the feeling
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.