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Custom Shopify 2.0 Website for UNDER5k7
UNDER5k7 is a fashion brand built for men under 5'7", and its store needed to feel just as specific.
I built custom Shopify 2.0 Website in Liquid that the team can manage entirely from the Theme Editor, from the hero banner and Diwali sale offer to category blocks and bestseller carousels.
✔ Reusable across pages
✔ Mobile-first and fully responsive
✔ Clean, scalable Liquid code
✔ Update campaigns in minutes, no developer needed
Need a Shopify store your team can actually manage? Let’s talk.
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Related posts
SOLVENNE — Luxury Beauty Shopify Store
I created SOLVENNE as a luxury Shopify storefront for a body care and fragrance brand. The experience pairs sunlit editorial imagery with clear shopping paths: explore the collection, discover a personal ritual, browse fragrances, and find a gift.
The design carries the same visual identity from the first impression through product discovery, with responsive layouts and calls to action that make the store beautiful to browse and easy to shop.
Beautiful concept! The combination of luxury branding, elegant visuals, and a smooth shopping experience makes this Shopify storefront stand out. Great work!
Different products need different shopping experiences.
When exploring Shopify store design, I like thinking about how the brand, product category, and customer journey should influence the final layout.
For example:
→ A home decor store needs strong visual presentation and an editorial feel.
→ A coffee equipment store needs clear categories and product information that helps customers compare options.
→ A fitness store needs organized collections and a straightforward path to the right equipment.
The goal isn't to use the same design for every business.
It's to understand what each store needs and build an experience around it.
These concepts explore three different directions, but they share one principle:
Good e-commerce design should make products easier to understand and easier to shop.
Which of these three store styles would you be most interested in exploring?
Great point. I’d pick the home decor one, editorial layouts really sell the vibe. 🔥
MELATONIN. — Only Made in the Dark
A drop-based streetwear store, designed and built end to end in Base44 in
a single night.
Melatonin is the hormone your body only makes in darkness — light destroys it. So the brand sells darkness. Pieces don't sell out, they get BLEACHED: washed out by light, stamped, and filed permanently into an archive that nothing ever returns from.
THE DESIGN:
An editorial system rather than a shop template. A heavy condensed wordmark the model walks straight through, hairline rules, monospaced captions, numbered sections. The real molecular structure of melatonin is a live brand graphic — every atom is a piece in the current cycle, and the molecule breaks apart as pieces bleach. Pure black on white, one signal red used in five places. Fully responsive: you can browse a phase, pick a size and check out entirely on mobile.
THE AUTOMATION
· Cycles release in five phases, one per week. Phases unlock themselves on
a schedule — a drop runs with no human action.
· Customers join a waitlist on any sealed phase. The second the timer hits
zero, Base44 unlocks it and emails everyone waiting.
· When the last unit sells, the piece auto-bleaches, records how fast it
went, and files itself into the archive.
· Automatic order confirmations and low-stock alerts.
· A full back office: products, live orders, customers with lifetime spend,
a release schedule, team invites with roles, and a dashboard watching
revenue, stock and anything about to bleach.
Live site: https://melatonin.base44.app/
Social Post: https://x.com/Ritikabhati02/status/2114506429281534195?s=20
Great design, I love it.