Most businesses have trouble explaining what they do. Not because their product is complicated. But because the explanation is not clear. And that is when animation can be very useful. A good explainer animation can: • Simplify complex concepts and turn them into simple images • Engage viewers for a longer period of time than text • Assist people in understanding your product in a matter of seconds In fact, a 60-second animation can explain more than a 10-minute presentation. That is why more and more businesses are using animation to: • Create product demos • Describe SaaS solutions • Design onboarding sequences • Develop marketing strategies If people can understand immediately what you do, then they are more likely to buy.