with timing. For a while I responded the second I got a message, then it slowed as I got more busy, then over time I found myself 'padding' my reply time either because I was busy or to create that appearance. As with many things, I eventually came full circle back to replying quickly within business hours. My reasoning for this is even though you may be busy, clients (like all humans) are affected by their emotions, and giving someone an enjoyable experience means treating their comments and questions as important even when they may not be. I'd imagine this doesn't scale very well if you are on the high-volume side of design work, but for lower client count/bigger projects, I'd love to hear what works for you.with timing. For a while I responded the second I got a message, then it slowed as I got more busy, then over time I found myself 'padding' my reply time either because I was busy or to create that appearance. As with many things, I eventually came full circle back to replying quickly within business hours. My reasoning for this is even though you may be busy, clients (like all humans) are affected by their emotions, and giving someone an enjoyable experience means treating their comments and questions as important even when they may not be. I'd imagine this doesn't scale very well if you are on the high-volume side of design work, but for lower client count/bigger projects, I'd love to hear what works for you.