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As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Die™ is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.
@Georgia Mashford This is very creative, great work Georgia.
@Olayinka Adeyefa thankyou!!
@Georgia Mashford having full control on everything makes the design process so much better
and you also have much more flexibility and can make bigger impact
@Devanuj Nath totally agree!!
@Georgia Mashford I love how simple and minimal this looks
@Chizee Igwe thanks!!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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