Went to a new ice cream 🍨 shop in Buenos Aires called La Bocheria and the branding was so well done.

“Bocha” means scoop, and they built the entire identity around that. Circles, chunky shapes, everything feels cohesive and playful without trying too hard.

What I loved most is how it stands out in Argentina’s ice cream culture, which is huge but also very traditional. Places like this, with a fresh take on both flavors and design, feel like a smart move here.

Proof that even in established markets, there’s always room to do something different.

Gonna add it to my bucket list whenever I finally visit Argentina

Meet Brand Interpreter.

For decades, brand identity existed in two irreconcilable forms: the static PDF a designer handed to a client, and the living codebase a developer actually built from. Between them sat hours of manual translation... colours re-entered, typefaces re-specified, rules re-explained. This work asked designers to be data-entry clerks.

Brand Interpreter proposes a different relationship between document and canvas. A brand guidelines PDF is the designer's most complete creative statement, read by an AI agent that understands not just the colours and fonts on the page, but the rules governing their use, the errors hiding in their specification, and the personality encoded in the language surrounding them. From this reading, the agent constructs a living design system directly on a connected canvas: structured, editable, and ready to export as code.

What the agent builds is the document's intent, distilled, but made operable.

→ Full process + copy-paste prompts: https://flower-cruiser-92b.notion.site/Brand-Interpreter-Claude-Code-Paper-MCP-345b0a5cd9188093886ae856182ebc34 Enjoy!

Built with @claudeai + @paper_design for the Paper × Contra Hackathon.

fantastic work very insightful for me :) Followed you for your future posts :)