AI School Launch: Building & Scaling with Zero Ad Spend SuccessAI School Launch: Building & Scaling with Zero Ad Spend Success
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Barbara Parreira
• Apr 21
Lumen AI School is an academy teaching kids how to use and understand AI tools. I built the full product and executed the go-to-market from scratch.
On the growth side I designed and ran a 5-day acquisition sprint to get first students fast. The strategy prioritised the highest-converting channels first: personalised outreach to old leads, WhatsApp messages to the personal network, Facebook parent groups, a demo event on Sympla, and direct emails to school directors. All five converted within the first week without any paid advertising.
Longer term channels, like Instagram, YouTube, SEO, and formal parent workshops were built in parallel as the student base grew.
Content StrategyGrowth MarketingLead GenerationInstagramWhatsAppYouTube
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