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Lumen AI School is an academy teaching kids how to use and understand AI tools. I built the full product and executed the go-to-market from scratch.
On the growth side I designed and ran a 5-day acquisition sprint to get first students fast. The strategy prioritised the highest-converting channels first: personalised outreach to old leads, WhatsApp messages to the personal network, Facebook parent groups, a demo event on Sympla, and direct emails to school directors. All five converted within the first week without any paid advertising.
Longer term channels, like Instagram, YouTube, SEO, and formal parent workshops were built in parallel as the student base grew.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Looking for eye-catching videos to showcase your products, promote your business, or elevate your brand?
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A LinkedIn connection is not a lead. A reply is not a client.
The real opportunity is in what happens between those two moments.
Most businesses approach LinkedIn as a prospecting platform.
But successful client acquisition requires a complete system:
→ Profile Positioning: Make your profile communicate who you help and why they should trust you.
→ Ideal Client Research: Define your ICP, identify decision-makers, and understand their business challenges.
→ Targeted Prospecting: Use Sales Navigator to find relevant companies instead of collecting random contacts.
→ Strategic Visibility: Publish useful content, demonstrate expertise, and build credibility before reaching out.
→ Personalized Outreach: Start conversations around relevant business needs—not generic sales pitches.
→ Consistent Follow-ups: Build a natural sequence that moves conversations forward without becoming pushy.
→ Lead Qualification: Identify genuine interest, business needs, and decision-making authority.
→ Meeting Conversion: Make the next step clear and turn qualified conversations into booked calls.
→ Proposal & Closing: Present a relevant solution, clarify the scope, and move toward a decision.
I’ve mapped this journey into a 16-step LinkedIn Client Acquisition Framework, covering:
• Profile optimization
• ICP and prospect research
• Connection request strategy
• Content and lead magnets
• Four-message DM framework
• Sales Navigator prospecting
• Meeting booking
• 30-day execution plan
• Weekly performance tracking
• Proposal-to-client conversion
One principle sits behind the entire process:
Don't optimize for more connections. Build a system that creates better business conversations.
I'm curious:
Which stage creates the biggest challenge for you—finding the right prospects, getting responses, or converting conversations into clients?
SaleCraft | Crafting Opportunities.
#Linkedin #SalesFunnel #ClientAcquisition
The space between a reply and a client is where most outreach dies. What moves a replier to a booked call for you: a value asset first, or a direct ask?