🚀 Automotive LookDev for FW47 – FOOH Campaign I recently completed the full LookDev, texture wor...🚀 Automotive LookDev for FW47 – FOOH Campaign I recently completed the full LookDev, texture wor...
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🚀 Automotive LookDev for FW47 – FOOH Campaign
I recently completed the full LookDev, texture work, and realistic shader development for the FOOH campaign for Gulf Oil Brazil × Atlassian × Williams Racing, created for the São Paulo / Interlagos GP 2025.
This project required high-fidelity automotive realism under a fast three-day turnaround. I rebuilt all materials from scratch, refined micro-details, and matched the FW47 surfaces with precise, cinematic visual quality.
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.