3 days of work. 1 minute of storytelling. I just completed this spec ad for the Runway Big Pitch Challenge. The goal was simple: Create something that feels real, grounded, and memorable - without relying on heavy VFX. Challenges: • First time using Runway • Finding the right product • Building a story around a subtle moment • Keeping performances natural • Making AI feel cinematic, not artificial Workflow: ChatGPT - prompting Flora AI - image generation Runway - video generation Photoshop - refinement Premiere Pro - final edit When everything feels unstable, some things shouldn’t fail.

lol this is good

The first Flora Technique challenge is complete and it's time to give the winners their flowers! 💐 Big shoutout to everyone who participated, liked, commented, shared, and scrolled through. 🙌

Congratulations to the winners! 🥇 Domenico🥈 Zazzy🥉 Filip Special Prizes: Social Favorite - Dika Best Technique for Fashion & Apparel - Hezi Best Technique for Retail & CPG - Karlos Best Technique for Agencies & Creative Studios - Filip Most Original Technique - Anna

Thanks a lot team, was my pleasure being part of this! ✨