Designed the entire experience in Figma first to lock in the layout, visuals, and user flow.
Then converted the design into Shopify, making sure everything stays clean, fast, and optimized for real users not just looks good.
I'd keep the landscape one honestly, that sense of scale feels right for anything talking about sustainability at an industry level. Did the client push back on the crop at all, or were they on board with circular from the start?
NORDEN is a premium outdoor gear landing page concept inspired by extreme environments, exploration, and high-performance equipment.
The design combines dramatic icy landscapes, bold typography, and vibrant orange accents to create an immersive experience that captures the spirit of adventure.
Special attention was given to:
A cinematic hero composition featuring an explorer in extreme conditions.
Oversized typography that communicates strength and confidence.
A cold blue-and-orange color palette inspired by alpine environments.
Clear CTAs that guide visitors toward the collection and expedition.
Responsive mobile layouts that preserve the visual impact.
Minimal navigation that keeps the focus on the experience.
The result is a visually striking digital concept that connects outdoor performance with premium product storytelling.
Looking to create a distinctive website for your outdoor, sports, or lifestyle brand? Let's bring your vision to life. ⚡
Hot take: Interaction isn't just decoration. It is the brand
I built this visual concept for a Peptides brand using WebGL and fabric physics. The fluid motion isn’t a gimmick it’s the core identity.