A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.

The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.

Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.

Looks very nice welldone

I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a very loose idea.

Then I asked it to turn the whole thing into a real-life café brand.

And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.

Now I’m wondering how far you can push a terrible brief before it stops being terrible.

The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.