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A real before/after case study applying Answer Engine Optimization (AEO) principles to short-form video content for AnimalVaultFactz.
The problem: standard social captions are written for scroll-stopping engagement, not for AI answer engines — they bury the actual answer under hooks and flourish, giving AI systems nothing clean to extract or cite.
The work: restructured a real video caption from narrative-first to answer-first — leading with a direct, factual claim in the first 40 words, supported by accurate facts, instead of vague hooks. Also built and validated a working FAQPage schema (JSON-LD) implementation, tested through Google's Rich Results Test.
Note: Google restricted classic FAQ rich-result display to authoritative gov/health sites as of August 2023 — this work focuses on genuine machine-readability and AI-citation readiness (ChatGPT, Perplexity, AI Overviews), not guaranteed search snippet display.
Also included: a 6-step AEO audit framework (establish baseline, prioritize content, evaluate structure, check freshness, categorize, take action) and a measurement approach for tracking AI referral traffic and citation frequency — since AEO doesn't rely on traditional click-through metrics.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI Creative Director & Consultant
For the past two years, I've worked with brands and artists at the edge of what AI can do by testing, combining, and refining tools and workflows to find what actually works, not just what looks impressive on the surface.
Some experiments succeeded. Others failed. Every one taught me something. The piece I almost didn't publish often became the one that resonated most.
That process gave me a real understanding of where AI creative work stands today and where it's headed. I stay ahead of the latest tools and techniques, but I filter for what creates value, not what's trending.
From the first spark of an idea to final delivery, I help brands turn concepts into high-quality AI content and campaigns.
Looking for strategy and guidance on where AI fits into your brand? Let's talk.
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Awesome mate!!!!
Spec AI for Social Media.
One image.
One prompt.
Automated editing and sound design.
All done with Seedance 2.0
Looks really cool👍
People don't just visit your website anymore.
🤖 AI does first.
Before someone clicks your homepage, they might ask an AI:
❓ "What does this company do?"
❓ "Is this product worth trying?"
❓ "How does it compare?"
AI doesn't care about fancy animations or beautiful gradients. 📄 It cares about clear, structured information.
For years, we optimized websites for 👥 people and 🔍 search engines.
Now there's a third visitor.
🤖 AI.
The businesses that communicate clearly—not just beautifully—will have an advantage. 🚀
Because your customer's first impression might be an AI summary... before they ever visit your website.
💬 Have you ever asked AI about a company before opening its website?
#AI #WebDesign #NoCode #Automation #Webflow #Framer #SEO #FutureOfWork #BuildInPublic #Tech
Absolutely. We're moving from SEO-first to AI-readable content. Clear structure, accurate documentation, and semantic content are becoming just as important as great design.