The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Ad campaign for PowerSchool's brand relaunch — concepted three series of LinkedIn digital ads targeting K-12 decision makers including IT directors, superintendents, principals, finance directors, and teachers. The third series 'What Are You Running On?' was a strategic recommendation beyond the original brief. All six executions went into production.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
Copywriter Available for Remote Projects
I help brands and businesses create engaging content that connects with audiences and drives results.
My services include:
• Social Media Captions
• Brand Storytelling
• Promotional Content
• Marketing Copy
• Content Writing
• Audience-Focused Messaging
I create clear, creative, and attention-grabbing content designed to increase engagement, visibility, and brand growth.
If you need a reliable copywriter for your next project, let’s connect and work together.
#Copywriter #ContentWriter #SocialMediaMarketing #DigitalMarketing #Branding #RemoteWork #ContentCreation #Freelancer #Contra
Do you write website copy as well, Emmanuel?
This portfolio demonstrates my expertise as a Virtual Assistant, highlighting how I manage administrative tasks, workflow automation, and client communications. Using Canva, I created visually organized samples that reflect my ability to structure information, manage projects, and communicate effectively.
Key highlights include:
Organizing task lists, schedules, and project boards for clear workflow visualization
Designing client-ready templates for reporting, communication, and task tracking
Showcasing skills in email management, social media scheduling, and CRM organization
Emphasizing professionalism, clarity, and efficiency in all deliverables
This portfolio illustrates my ability to streamline operations, maintain organized systems, and present information clearly, making it easy for clients to understand my value as a Virtual Assistant.
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?