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Car interfaces keep gaining features, but experience gets lost in complexity. With River, we stripped that back: only surface what the driver needs, when the...
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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i’ve spent years designing websites with whatever tools were available
now i’m slowly getting used to the fact that i can also make the tool
for this project i wanted to explore more directions for the brand
collecting references or creating each direction from scratch would already become a project of its own
so i built a small generator and started playing with it
each output gives me something to react to
keep this
change that
try one more
and then one combination suddenly feels like a direction worth following
it’s still rough and i keep finding small things to fix
but honestly this is the part i’m enjoying most
doing the design and building the tool that helps me explore different visual languages at the same time
Making the tool instead of just using it is such an underrated superpower for designers. Once you can generate directions to react to, exploration stops feeling precious and starts being fun. This is the good kind of lazy.
Custom 3D graphics for a trading product is an interesting brief. Were these designed for the website, a launch video, or both?
Working on motion for YONU.
The visual identity is starting to take shape, so I wanted to see how the logo could behave once it moves.
I explored two directions.
Option 1 is sharper and more engineered. Angular fragments build the mark, a controlled energy pulse moves across the frame, and the wordmark reveals with a more technical, performance-led feel.
Option 2 is quieter. Smaller movements, cleaner reveals, fewer elements, and a much more minimal sense of precision.
Same identity, two very different personalities.
I’m leaning toward one already, but curious which direction feels more YONU to you.
Option 1 or Option 2?
3 voted
60%
2 voted
40%
5 votes
Closed
Exploring how the YONU mark behaves in motion while the identity is still developing makes sense. Are these intended for a short logo sting or a longer brand sequence?