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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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St. Agni — Performance Ad Concept
A speculative ad creative suite I built for St. Agni as a portfolio piece, exploring how the brand's "intellectual chic" philosophy translates into paid social without collapsing into the loud, trend-driven visual language of fast fashion.
The bundle leans on architectural minimalism: warm neutral textures — raw linen, polished concrete — generous negative space, restrained typography. The garment carries the frame; nothing competes with it.
The motion asset uses hyper-realistic AI fashion avatars to present the capsule in natural movement — a workflow that lets the concept explore silhouette and fabric behaviour without a physical shoot. Static assets focus on tailored lines and fluid drape in still frames.
Two vertical static ads and one motion asset, sized for Stories and vertical feed.
Elevating Veggo's Visual Identity & Social Presence
Project Overview
Veggo is a contemporary plant-based restaurant looking to stand out in a crowded market. As the lead content & brand designer, I was tasked with shaping their ongoing digital presence—curating high-impact visual assets, streamlining post architecture, and building a cohesive brand voice that resonates with conscious food lovers.
Design Strategy & Execution
Brand Consistency: Developed an accessible visual framework featuring rich, warm color palettes and bold typography to step away from predictable eco-friendly visual tropes.
Content Hierarchy: Designed structured, digestible social templates to highlight seasonal menu items, making key information easy to scan and engage with.
Visual Storytelling: Transformed standard product updates into polished design assets tailored to drive higher user engagement and brand recognition.
Deliverables
End-to-End Social Media Visual System
Content Layout & Graphic Templates
Brand Style & Layout Guidelines
I would love to get your feedback on this presentation—does the focus on visual strategy and content architecture represent the design process well, or should I tweak the structure?