We’ve been quietly refreshing The Switch Is On: evolving how the brand looks, feels, and speaks. ...We’ve been quietly refreshing The Switch Is On: evolving how the brand looks, feels, and speaks. ...
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Blue Meridian Studio
• Oct 17
We’ve been quietly refreshing The Switch Is On: evolving how the brand looks, feels, and speaks.
The updated system introduces a more grounded tone of voice, cleaner visuals, and a refreshed logo family designed to carry across programs, states, and partners.
It’s still the same mission, helping people make the switch to clean, electric living: just with a sharper identity to match where the movement is headed.
⚡ New tone. New visuals. Same purpose.
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