We’ve been quietly refreshing The Switch Is On: evolving how the brand looks, feels, and speaks.

The updated system introduces a more grounded tone of voice, cleaner visuals, and a refreshed logo family designed to carry across programs, states, and partners.

It’s still the same mission, helping people make the switch to clean, electric living: just with a sharper identity to match where the movement is headed.

⚡ New tone. New visuals. Same purpose.