Full Branding package done for Friedmann AICheck it out (https://contra.com/p/OM2oRUUM-brand-and-...Full Branding package done for Friedmann AICheck it out (https://contra.com/p/OM2oRUUM-brand-and-...
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Ruhao's avatar
Ruhao Lou
• Aug 25
Full Branding package done for Friedmann AICheck it out
Adobe IllustratorFigmaBrand Design
Diego's avatar
Diego Sánchez
• Aug 26
That gradient mark feels warm for an AI brand, a nice break from the cold blue-and-black palette most AI companies default to. Was moving away from that look a deliberate call, or is that just where the direction landed?
Ruhao's avatar
Ruhao Lou
• Aug 26
Hi Diego, thank you so much. We wanted to create a human touch and feel for the brand, so moving away from the cold blue and black was a deliberate choice.
Diego's avatar
Diego Sánchez
• Aug 27
That's a smart read on where the AI branding category was headed, most of it still leans cold. Did Friedmann's team need convincing to move away from that, or were they the ones pushing for something warmer?
Ruhao's avatar
Ruhao Lou
• Aug 27
They were already going for a warmer tone. We just helped refine it.
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TRUEFRAME logo
Benjamin C
max
• Aug 30
the FriedmannAI mark on that orange blue background looks really nice
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