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That gradient mark feels warm for an AI brand, a nice break from the cold blue-and-black palette most AI companies default to. Was moving away from that look a deliberate call, or is that just where the direction landed?
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Recently worked with BoomPop on unifying their brand across around 20 pages of their site. Good people and an amazing brand to work on.
Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!
Apogee is a cutting-edge deep tech SaaS platform providing intelligent predictive infrastructure and advanced reasoning systems for mission-critical enterprise data.
