The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
That gradient mark feels warm for an AI brand, a nice break from the cold blue-and-black palette most AI companies default to. Was moving away from that look a deliberate call, or is that just where the direction landed?
That's a smart read on where the AI branding category was headed, most of it still leans cold. Did Friedmann's team need convincing to move away from that, or were they the ones pushing for something warmer?
the FriedmannAI mark on that orange blue background looks really nice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Kids don’t read brand guidelines. They poke things.
So every creature in Little Fen has eyes. On the site, they follow you.
Case study is live.
Just in time for Halloween! 🎃🔮 Excited to share this mystical tarot reading app concept, inspired by a little spooky season magic. Would love to hear your thoughts! ✨
Excellent work!
New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
