I worked on a 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 campaign designed to help a local service-based business reach its target audience through Facebook and Instagram.

The project focused on building a structured advertising campaign with relevant audience 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠, 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐚𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬, 𝐩𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞 𝐚𝐝 𝐜𝐨𝐩𝐲, and 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧.

𝐌𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

• Meta Ads campaign setup • Campaign objective selection • Audience research and targeting • Facebook & Instagram ad setup • Ad creative strategy • Primary text and headline creation • CTA strategy • Campaign monitoring • Performance analysis • Optimization recommendations

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

The campaign was structured around the business's target audience and marketing objective.

𝐈 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧:

Audience: Local customers relevant to the business Platforms: Facebook & Instagram Objective: Lead generation / customer inquiries Creative: Service-focused visual advertising Approach: Test, monitor, analyze, and optimize

𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬

• Campaign structure • Audience targeting • Ad creatives • Primary ad copy • Headlines • CTA strategy • Campaign monitoring • Optimization recommendations

𝐓𝐨𝐨𝐥𝐬 𝐔𝐬𝐞𝐝

Meta Ads Manager Facebook Instagram Canva

𝐒𝐤𝐢𝐥𝐥𝐬

Meta Ads Facebook Advertising Instagram Advertising Lead Generation Audience Targeting Campaign Setup Campaign Optimization Ad Creative Strategy Digital Marketing

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐮𝐭𝐜𝐨𝐦𝐞

The project demonstrates my approach to creating and managing structured Meta advertising campaigns, from initial setup and audience research through creative development, monitoring, and optimization.