UnderFit needed a custom WooCommerce website built from Figma with a fast, flexible WordPress setup. I developed a TailPress/Tailwind theme and reusable ACF Gutenberg blocks. I created a custom product architecture where one undershirt product in the backend powers separate variation pages, making inventory easier to manage. I also integrated WooCommerce with ShipHero and AfterShip, configured CheckoutWC, and built custom product packs, automatic discounts, and a conversion-focused side cart.