Papo Reto: Human-Centered Cancer Awareness Podcast SeriesPapo Reto: Human-Centered Cancer Awareness Podcast Series
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Pedro Menezes
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A year later, the conversation still matters.
As part of the Novembro Azul "Papo Reto" campaign for Instituto Vencer o Câncer, we created a series designed to bring an important conversation about cancer closer to people through a direct and human approach.
The idea was never to make another institutional film that simply communicates a message.
It was to create a podcast real life style as a space for real conversations.
For Episode 2, we continued this approach through a conversation that connects information, personal experience and awareness.
Our role went beyond production.
From the initial concept and visual direction to filming, interviews, editing and final delivery, MNZS was responsible for translating the campaign's purpose into an audiovisual language that felt credible, human and relevant.
Project: Novembro Azul "Papo Reto" Client: Instituto Vencer o Câncer Agency: hRocks Production: MNZS Audiovisual Criativo Year: 2024
#InstitutoVencerOCancer #NovembroAzul #PapoReto #Storytelling #PurposeDriven #BrandedContent #AudiovisualProduction #MNZS
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Photography Direction Video EditingVideographyAdobe Premiere Pro
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