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WordPress Development: Bora Investir (B3 Financial Portal) Developed and optimized Bora Investir, the official financial education and news portal for B3 (the Brazilian Stock Exchange). This project required a robust, high-performance architecture capable of handling millions of monthly visitors while providing a seamless editorial experience for a large newsroom. Key Contributions & Technical Scope
Custom Theme Development: Engineered a high-performance, fully responsive WordPress theme from scratch, ensuring strict adherence to B3's brand guidelines and web accessibility standards.
Gutenberg Block Engineering: Developed a library of custom, dynamic blocks using ACF (Advanced Custom Fields) and React, allowing editors to build complex layouts autonomously without breaking site integrity.
Performance Optimization: Implemented advanced caching strategies and optimized Core Web Vitals to ensure sub-second loading times for a content-heavy environment.
Scalable Architecture: Configured a modular back-end structure to support high-concurrency traffic spikes during major financial market events.
SEO & Analytics Integration: Integrated technical SEO best practices and complex data tracking to monitor user engagement across thousands of articles.
Results Delivered a premium, enterprise-grade publishing platform that serves as a benchmark for financial education in Brazil, combining high-speed performance with a flexible, user-friendly CMS for the internal content team.
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