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“Pause” is more than stopping—it’s the art of intentional stillness. In a world that celebrates speed and productivity, pause becomes an act of rebellion. It invites presence, reflection, and clarity. It’s where time stretches and the background noise fades, allowing focus to emerge. That moment between inhale and exhale—silent, sacred, brimming with potential—is the very soul of pause
Beautiful execution — the gradients + contrast express the “pause” concept very effectively 👌
Interested if the identity also plays with motion or interaction states?
Thank you — glad that came through.
Yes, motion and interaction are a considered part of the identity.
Love that approach — the motion reads purposeful, not ornamental.
Do you establish motion rules at the system level first, or refine them during visual exploration?
usually establish motion principles at the system level first, then stress-test and refine them through visual exploration.
Love this 🔥 Intentional stillness is underrated moments like these are where creativity and focus actually emerge.
Thank you
Absolutely — that’s exactly it.
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Very lovely!!
New fashion influencer template drop ✨
Clean transitions, and scroll-stopping motion.
Perfect for reels, lookbooks, and aesthetic edits.
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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