An infant sleep consultant is a freelancer with flexible hours, managing availability for online meetings with new customers and already paying customers is a nightmare. I build a complete SaaS with family management, ongoing programs with daily updates and charts (sleep sense program) and availability management simple, easy and poke yoke.

Imagine you are the consultant, you already managed the availability for next week, now you have to go to the dentist for an urgency, how many clicks do you have to do to manage the personal appointment in order to not affect the customers? You just add the event on your personal Google Calendar and everything fits automatically. For the customer you have 2 types of journeys, studied specifically for each of them,

1. new customer: CTA has to be simple and easy, with emotional hook (we are talking about parents that have kids with sleep disorders), with low friction and few mandatory clicks. New customer receives an email with the google meet link, he's not a paying customer so the no-show can be high, the system sends a new email 24 hours before the meeting with the possibility to change the hour and date, all automatically picking from the already chosen availability from the consultant.

2. families ongoing the program: already paying customers has higher retention so there's no need for the 24 hour mail before meeting, friction reduced and simplification of codebase and mails. They see specifically the availability dedicated to them called "chiamata di supporto", to let the consultant dedicate herself to different types of customers with different availability schedule.

They main goal of the project is not just make a good codebase with lovable, but develop it around the business. Freelancing and specific work life balance needed by the consultant where the 2 drive points that were needed to be taken into account.

Before it was whatsapps, write the number somewhere, messages, send links, save links somewhere, if I have to go to the dentist? how can I change quickly my availability? now it's just automatic.