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Had a lot of fun making this. 🐎
SOME THINGS ARE NOT MEANT TO STAY STILL.
They are meant to move, change, follow their instinct and find their own way. Maybe freedom is simply having the courage to keep moving.
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Join 1.25M professional creatives like you
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Coastal Calm — Anxiety & Wellness Brand Concept
A self-initiated visual identity and landing-page concept exploring how an anxiety-treatment brand could feel calm, distinctly Australian and gently humorous without relying on clinical wellness clichés.
The Concept: This speculative brand study explores a warmer visual language for anxiety and mental-health services, balancing clinical trust with personality and gentle humour.
Creative Direction: The identity draws from Australian coastal environments through sun-bleached neutrals, paperbark greens, water blues, sand tones and tactile illustrated textures.
A recurring hand-drawn character navigates small moments of uncertainty, from standing near a suspicious shark fin to balancing across a tightrope. The intention is not to make anxiety itself humorous, but to bring lightness to the sometimes disproportionate situations our minds create around it.
Visual System: The concept combines editorial typography, loose line illustration, natural textures and generous whitespace. Burnt orange provides moments of energy against the otherwise quiet coastal palette.
The landing-page exploration demonstrates how the system could extend from brand identity into a responsive digital experience.
Scope explored: Brand direction · Logo system · Colour palette · Typography · Character illustration · Landing-page UI · Mobile responsive direction
Self-initiated speculative concept created for portfolio demonstration. Not commissioned by or affiliated with the businesses depicted.
This is nice 👌
Designed for people who want the journey to feel as good as the destination.
Created a premium travel website concept for Wanderly, combining cinematic imagery with an editorial-style digital experience.
The goal was to make the website feel less like a typical travel booking platform and more like a luxury travel magazine you can interact with.
What I focused on:
• Premium travel brand direction
• Cinematic hero experience
• Editorial typography
• Destination and experience cards
• Strong visual storytelling
• Clear booking-focused CTA
• Social proof and traveler ratings
• Responsive web layout
• Luxury hospitality-inspired UI
The design uses warm neutrals, deep shadows, soft typography, and immersive imagery to create a sense of escape before the user even starts planning the trip.
Designed with a strong Figma + Framer-style approach, focusing on visual hierarchy, interaction, and conversion.
#WebDesign #TravelDesign #Figma #Framer #UIUX #LandingPage #LuxuryTravel #BrandDesign #WebDesignInspiration #Contra
Elegance hero
Day 8 of 60-days-collecting-awesome-motion-design-references
I am gathering cool references for my own work as a Motion Designer, and thought it would be nice to share with the Community as I do so.
This one has been circulating on my socials for a few weeks now, and from the first moment I saw it, I saved it. Created by the team at Wix Motion Studio.
It has a nice mix of subtle motion and great design, combined with aesthetically pleasing AI-generated footage. I love the use of match cuts to keep the flow in the transitions, without overthinking them too much.
Would you keep this one in your collection?