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This keeps coming up.
"We need to grow our company page first."
Honestly, I don't get it.
Here's the thinking:
"Company page = credibility."
But here's what actually happens:
Company pages? Just megaphones.
Founder profiles? That's where trust gets built.
And trust always comes first. Every time.
People don't buy from logos.
They buy from humans.
If someone's thinking about working with you, they're not scrolling your company feed. (read that again please)
They do their homework:
Your profile
Your opinions
Your consistency
That's the real due diligence.
Build trust on your profile first.
Then let the company page amplify it.
Trust → Demand Trust leads to demand. Demand leads to leverage.r way around.
PS: 1 of my clients cares about her profile more than her company page. This post pulled 54 profile viewers, the other one 44!
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The profile did its work ( the whole profile was crystal clear on who she helps and what the outcome was)
This alone forced the client to visit the landing page from her LinkedIn profile.
The landing page was aligned with the same positioning as LinkedIn was, so the client booked a call.
That's why I say both channels must be aligned.
If either is missing, you lose half of the leads right there.
P.S. If your LinkedIn and landing page are not aligned, DM me.
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