How to make a 14MM usable for VR and AR?
Easy, you make a low poly version of it and bake normal map. The result is a 170K model that even thought it is far from small relatively speaking, it made it possible to be used in production.
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
The red-and-blue packaging system feels wonderfully confident, and the tiny “featured” moment makes the presentation feel like part of the brand world. Great balance of restaurant warmth and editorial polish.