Week 3 of our pilot, I got a call from the team lead. "The conversion rate didn't drop." That's n...Week 3 of our pilot, I got a call from the team lead. "The conversion rate didn't drop." That's n...
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Week 3 of our pilot, I got a call from the team lead. "The conversion rate didn't drop." That's not what he said. That's what he meant. Most people don't realise this, but when you automate something that used to be human-handled, conversion rates always tank at first. You lose the human touch. The deals dry up. You panic. You go back to the manual. But our pilot wasn't like that. The team's conversion rates stayed exactly where they were. But now they were handling 3X the volume. With fewer people. Their team lead looked at the data and said, "How is this possible?" Here's how: We didn't replace the human agent. We replaced everything except the relationship-building part. The system handles objections, qualifies, and builds rapport. Agents close. It took us running 10,000 calls to realise what we had actually built.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started