This was a delightful project to work on—a complete line of jams and sauces for which I designed the labels and launched the marketing campaign. It gave me the chance to put my print design skills to the test, as well as create the illustrations and mockups with the help of AI.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.