We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels. Its positioning was already defined. Our job was to make it visible. The organizing idea was refraction: one source opening into multiple expressions. Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement. If your brand needs a lot of variety, decide first what every variation stays connected to.

Which Yap feels right? 🗣️

I’m working on the branding for Yap, a chit-chat app. The logo is the same in both versions. Only the colors change, and the colors change how the app feels.

Version A: Soft and calm Lavender mark, a muted charcoal-purple wordmark, a small peach dot, and a near-white background. It’s quiet and gentle. It feels like a cozy late-night chat with a close friend.

Version B: Young and bold Hot pink mark, near-black wordmark, a yellow dot, and a warm cream background. It’s loud and playful. It feels like a group chat that never goes quiet. Drop an A or a B in the comments, and tell me why if you have a minute. I’m still deciding, so your pick will help.

Stunning