I created a complete B2B commercial using Envato's AI creative toolkit. The idea? A sloth resolvi...I created a complete B2B commercial using Envato's AI creative toolkit. The idea? A sloth resolvi...
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Josiah Damilare
• Jul 18
I created a complete B2B commercial using Envato's AI creative toolkit.
The idea?
A sloth resolving customer support tickets. 🦥
The hard part wasn't generating the assets.
It was making the creative decisions.
The storyboard didn't tell the story.
The phone faced the wrong direction.
The sloth kept pressing the button with the wrong hand.
I regenerated that one scene more times than I'd like to admit.
Eventually, I stopped trying better prompts and simply marked the image with a ❌ and a ✅.
That solved it.
This project reminded me that AI can generate almost anything.
But it still doesn't know when the composition feels off, when the story isn't landing, or when a tiny detail breaks the idea.
That's still our job.
For this challenge, I used Envato as my primary creative toolkit to build the entire commercial, from storyboarding and image generation to video, voice over, music, and sound design.
The final ad is only half the story.
The other half is every creative decision behind it.
That's what Human by Design means to me.
Thanks, @Envato!
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Josiah 's avatar
Josiah Damilare
• Jul 18
Want to watch the finished commercial without the behind the scenes? Here it is 👇
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