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Coding is not just about asking AI for what you want.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
I’ve been experimenting with a new loop between 3D and AI. I started with my usual setup in Cinema 4D and Redshift, then took those renders into ComfyUI with a custom LoRA I trained. To get the exact look I wanted, I did a second round of training in Krea.ai. The final image is a mashup of those stylized AI generations and the vibrant colors from the original 3D files.
Victor, your work is fire 🔥
AI can generate anything.
So why do most outputs still feel the same?
DARKCORE85 is my attempt to push against generic AI aesthetics.
Instead of chasing hyper-detail, I focused on:
• Controlled lighting systems
• Material hierarchy
• Character presence
• Cohesive world-building
In a world where generation is easy, authorship becomes the differentiator.
The tool doesn’t define the work.
Direction does.
What do you think will separate serious AI creatives from the noise over the next 2–3 years?
#AICreative #GenerativeAI #CreativeDirection #DigitalArt #FutureOfCreativity #VisualDesign #AIArt
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