For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.

That’s where a flexible brand system really starts to prove itself.

Powerful greenish look 👌

SPRINT — Experimental Brand Visual

A visual experiment built around an unused logo concept from a recent branding project.

The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.

Logo design, art direction and visual exploration.

The dark, high-contrast cinematic aesthetic and thoughtful exploration of contemporary visual language are brilliant. Such a striking experimental brand visual!