Full Branding & Visual Identity for Fidbio I am excited to share my latest project—a comprehensiv...Full Branding & Visual Identity for Fidbio I am excited to share my latest project—a comprehensiv...
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I am excited to share my latest project—a comprehensive brand identity for Fidbio’s "Hydrating Serum." As the designer, I was responsible for the entire visual concept from the ground up:
Custom Packaging Design: Developed the layout and label architecture to reflect a premium skincare feel.
Typography & Color Palette: Selected a modern typeface and a deep, "electric blue" palette to symbolize intensive hydration.
Art Direction: Created a series of cinematic advertising graphics, ranging from natural waterfall settings to moody, urban-aesthetic visuals.
By combining minimalist design with high-end lighting, the goal was to position Fidbio as a sophisticated leader in specialized skincare.
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design