Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

So cool

Designing a new brand and want to look more premium? All im gonna say is... Less is more.

So cool mate!