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Full production of the International Forum "The Future of Business in the Southern Cone of Latin America," organized together with Economist Impact (The Economist Group).
Managed the complete event from logistics and vendor coordination to executive agenda and budget management. Took over full direction mid-production after a leadership change, delivering the event without reducing scope or quality.
300+ attendees including government leaders, private sector CEOs, and multilateral organization representatives. Venue: La Rural, Buenos Aires.
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Mascot Brand Identity Blueprint
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is the progress, As i will be sharing full design in a few hours.😊
This one has soul! Good one
A new branding concept for VERDIANI — an Italian bistro inspired by timeless European cafés.
Classic typography, deep green accents, and a warm, inviting atmosphere designed to feel familiar from the very first visit.
Nice Designs..
ONE PITCH — Cricket Turf Brand Identity Concept
This is a conceptual branding project created to explore how a modern cricket turf brand can establish a bold and recognizable visual identity.
The design system combines:
• A dynamic logo inspired by the bat-and-ball moment of impact
• High-contrast black, white, and yellow brand colors
• Sports-driven typography and motion graphics
• Scalable applications across apparel, signage, merchandise, and digital media
The objective was to create a brand that feels energetic, competitive, and memorable while maintaining consistency across every touchpoint.
Branding projects like these are a great way to experiment with storytelling, positioning, and visual systems that connect with sports audiences.
What are your thoughts on the identity?
#BrandIdentity #BrandDesign #SportsBranding #Cricket #LogoDesign #VisualIdentity #CreativeDirection #GraphicDesign #BrandStrategy #DesignConcept #BrandPresentation
I completely agree. A strong brand identity helps people remember and trust a business. Great insight!
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