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In questa collaborazione ho realizzato un video UGC per Tractive, leader nel settore del tracking GPS per animali domestici. L'obiettivo era comunicare sicurezza e tranquillità ai proprietari di cani, mostrando la facilità d'uso del dispositivo e l'efficacia dell'app in tempo reale.
Il contenuto include:
• Hook emozionale: Il rischio di perdere il proprio animale.
• Demo Prodotto: Installazione rapida sul collare e panoramica delle funzioni dell'app (live tracking e recinti virtuali).
• Social-first editing: Sottotitoli dinamici, tagli veloci e un linguaggio diretto per massimizzare la ritenzione degli utenti su piattaforme come TikTok e Instagram.
Ho curato ogni fase: dallo script alla ripresa in esterna, fino all'editing finale con focus sui benefici diretti per il consumatore.
The network for creativity
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Theme: Reimagine CapCut
I Reimagine CapCut as a premium barbershop brand in the 2000's, born from a single truth hidden inside CapCut's name: the most powerful creative act isn't editing footage, "it's editing yourself".
In this world, the barbershop chair is the timeline, the mirror is the preview screen, and walking out the door is pressing export. Every service is named in the language of editing. The First Cut, The Edit, Final Export, because every visit is a new draft of who you are. The barber, like the tool, disappears. What remains is only you.
The visual identity is built directly from CapCut's DNA. The iconic X mark is transformed into an open pair of scissors, two crossing blades, finger rings at the handles, with CapCut's signature Bright Blue #00CAE0 burning at the pivot point and tracing the cutting edges.
THE CUT is built for creators who understand that how you look on screen starts with how you look in the mirror. Your face is the footage. Your style is the content. And every great piece of content starts with one clean cut.
"We don't cut hair. We edit you."
Designing websites that feel fast, modern, and impossible to ignore. ⚡
This concept focuses on bold visuals, clean UI, smooth interactions, and a user experience that feels premium on every scroll.
Minimal design. Maximum impact.
Turning ideas into high-converting digital experiences 🚀
Nice balance between simplicity and impact
A clean and professional edit focused on smooth transitions, cinematic pacing, sound design, and modern visuals. Every cut, effect, and motion is carefully crafted to create an engaging and premium viewing experience.
Edited with attention to detail to maintain a polished look while keeping the content visually satisfying and audience-focused.
This looks incredible
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