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This architectural drawing outlines the spatial strategy and design guidelines for Cartographies of Scent, a 125 m² luxury retail boutique shop fit-out located on the ground floor of the Wafi mall in Dubai (p. 1). Developed for the Mohamed Hilal Group, the project translates the concept of scent mapping into a highly refined physical environment (p. 1).
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Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
nice one
✨ Base44 × Contra #GiveItAGlow Challenge
I’m excited to share my submission for the Base44 × Contra #GiveItAGlow Challenge!
For this project, I redesigned the website of a real local Ju-Jutsu school, focusing on creating real value for both future members and the business itself.
Rather than changing the club’s identity, I modernized the overall experience while preserving its original branding and recognizable character.
Before
• Confusing navigation
• Information-heavy pages
• No online booking
• Contact form was difficult to find
• No AI assistance
• Difficult for first-time visitors to know where to start
After
• Modern visual redesign while preserving the original branding and identity
• Cleaner information architecture with a much clearer user journey
• Fully responsive experience across desktop and mobile
• Interactive schedule dashboard with filtering by location and training type
• Online trial booking, allowing visitors to register without calling or sending emails
• Clearly accessible contact form instead of hidden contact information
• Bilingual AI Assistant (German & English) that answers FAQs and helps visitors choose the right training
• Faster, simpler, and more intuitive experience for both visitors and the business
The goal wasn’t simply to redesign the website.
It was to create a solution that helps the club welcome new members more efficiently, reduces manual communication, and makes booking a training session as simple as possible.
🎥 Below are the Before & After walkthrough videos.
Original website:
https://www.ju-jutsu-plus.de/index.php
Redesign:
https://jujutsu-plus.base44.app/
Super😍
Built a website for a pet hostel business called KUKKU, for dogs and cats. They are popular in their city, but lacked an online presence.
Based in Indore, India, KUKKU was heavily dependent on offline booking and communication, mainly through WhatsApp.
With this website, users and customers can now book hostel slots online and set pick-up date and time, and even choose the hostel location. All the details are live-updated on the Admin/Owner's dashboard, where the owner can see details and update services.
This takes all the burden off managing bookings and contacting customers.
Love the colour palette 🙌
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