Objects & Editions — From Story to Object Concept Development, Product Design & Material Explorat...

Objects & Editions — From Story to Object Concept Development, Product Design & Material Explorat...Objects & Editions — From Story to Object Concept Development, Product Design & Material Explorat...

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Marcela Ottilia

• Jul 29

Objects & Editions — From Story to Object Concept Development, Product Design & Material Exploration What if an everyday object could carry a complete story?

Objects & Editions began as an exploration of how emotion, memory and human experience could be translated into sculptural, functional objects.

Rather than designing isolated pieces, I developed each collection as a complete visual and sensory world—defined by its narrative, forms, colours, textures, materials and central symbolic object. The challenge was to move from an abstract emotional concept to a coherent family of physical objects.

Every vase, tray, bowl, candle holder or table piece needed to feel connected to the same origin while remaining functional, reproducible and visually distinctive. I created a story-led product design system in which the narrative came first.

Each collection was developed through:

— concept and emotional territory; — shape and functional exploration; — colour, texture and material language; — hero-object development; — cold porcelain master prototypes; — mould-making studies; — casting and finishing tests. The objective was not to decorate an object, but to give form to an idea.

Creative Direction Creative Product Management Creative Writing Adobe Photoshop Blender Keynote

Marcela Ottilia

• Jul 29

From narrative to form. From form to object.

Alexandra Pérez

pro

• Jul 28

Read/Design is a personal project that started as a way to keep my curiosity about design alive. Think of it as a digital library built from the books I've collected over the years. The idea is to share, every month in an Instagram post, the insights that stuck with me the most, with the goal of spreading knowledge and encouraging the reading of physical books.

For the first edition, I'm covering Thinking with Type by Ellen Lupton, an amazing guide about the basics of typography. I first read it back in university and it's still one of the books I go back to most. Here is the first post → Link Here is the Read/Design Database → Link

Since sharing your process is the thing now, here's how this came together: I designed the graphics and website myself in the old-fashioned way, but the site itself was built in Claude Code with a Notion database behind it. Huge respect for developers. This build cost me two migraines and way too many tokens.

Brand Design Graphic Design claudecode designbooks Figma Web Design Adobe Photoshop Claude

acream

pro

• Jul 29

Thanks for your curiosity!

Sara Zuluaga

• Jul 28

Real Madrid Experience — Brand & Experiential Photography for Coerver UK & Adidas

Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.

Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.

The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.

Visual Approach & Delivery

1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.

2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.

3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.

Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.

Location: Madrid, Spain.

Completed work

Photo Retouching Adobe Lightroom Adobe Photoshop Photography

Emeelya Urueshe

• Jul 29

It's beautiful... Well done

Enmanuel Jimenez Veloz

• Jul 28

No.ex — Next Operational Experience

No.ex is a conceptual visual identity exploring how modern systems behave, evolve, and communicate through design.

Positioned between digital experimentation and physical presence, No.ex combines editorial structure, immersive visual direction, and future-oriented aesthetics to create a dynamic and adaptive identity language.

The project investigates movement, signal, structure, and interaction through posters, large-scale applications, environmental graphics, and visual systems designed for both digital and real-world spaces.

Rather than functioning as a traditional brand, No.ex exists as a visual framework — one that reflects contemporary culture, technological progression, and the constant evolution of modern communication.