Hey y’all! New here and hopefully using this correctly 😅 I’m Inaayat, a strategic brand + creative leader who sits at the intersection of brand, design, and ops. I just wrapped 2 years of hypergrowth with Kenetik, a science-backed ketone drink brand — what started as a packaging refresh turned into helping establish their creative + marketing operations, building a cohesive brand system across 11+ SKUs, and launching two new product lines.

On Contra, I’m excited to partner with thoughtful, scaling brands who need someone to turn complex ideas into clear, beautiful, and repeatable brand systems that actually move the numbers.