Refreshing Beverage Brand Identity Development for Icey

Refreshing Beverage Brand Identity Development for IceyRefreshing Beverage Brand Identity Development for Icey

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Munaca Designs

• Mar 24

Icey - part 2

Icey is a beverage brand focused on light and flavourful coolers. The idea was to capture that instant feeling of pause. Something easy and refreshing.

https://www.instagram.com/p/DWRGrNvDOCd/?img_index=1

branding packaging mascotdesign

Révolté

pro

• Apr 9

ABYSSAL TIDE is a precision aquaculture and sea farming brand built around a single conceptual tension: the ocean is calm on the surface and operating under forces so immense at depth that they are almost impossible to perceive until they are irreversible.

Check it out

nature branding aquaculture

Akin Gundogan

• Apr 9

That's cinematic level pro stuff! 👍

Jasmine Sotiropoulos

pro

• Apr 9

I wrote this piece on the rise of personal and founder led branding. Worth a read if you're looking to enter the space. https://www.redbowhouse.com/post/traditional-branding-vs-personal-branding-vs-founder-led-branding-what-s-changed-and-why-it-matter

branding freelancerlife personalbranding

redbowhouse.com

Traditional Branding vs Personal Branding vs Founder Led Branding. What’s Changed, and Why It Matters Now

For years, traditional branding was enough to make a business look credible. Now, that’s changed. In this piece, I break down the shift from traditional branding to personal branding and founder led branding, what each one actually means, how they differ, and why they matter so much more for women in business today.

Antonio Calvino

• Apr 9

Visual research is my favorite phase of a new project.

I fill a Figma board with a ton of references without following any strict logic, letting instinct guide me.

Once I have this, I start writing all over it: ideas, details I like, testing connections, grouping styles, sampling colors, etc. This is where the first concrete ideas start to take shape.

Maybe I should be more organized, but it’s like I need this initial chaos. At least in this phase, no rules.

Order always comes later.

moodboard Brand Design branding