A little process breakdown for this one:

I started with AI to explore the concept quickly and find the overall feeling of the piece. The first image gave me a strong starting point: a circular house, embedded in nature, with a soft and quiet atmosphere.

Then I took that direction into Cinema 4D, where the look began to evolve with more intention. I refined the architecture, adjusted the proportions, worked on the materials, shaped the landscape, and tested different lighting setups to push the mood further.

What began as a loose AI exploration slowly turned into something more precise and designed. That back and forth between speed and control is what I’m enjoying a lot lately.

Love seeing the process behind this. The AI concept already had a strong atmosphere, but the final direction feels much more intentional and architectural. Beautiful evolution 👏

Title: PULSE — Boutique Fitness Brand Identity PULSE built its entire identity out of the thing members already read before class — the schedule board. A strength, cycle, and mobility studio where the grid, the type, and the icon system all come from one real chalk board, not a mood board. Chalk dust, board wear, and one instructor's face carry the brand across three rooms and every application. Where competitors manufacture a wellness aesthetic, PULSE photographed the object its members already trust. The result feels earned before you've taken a single class.

M N LOKESHWAR REDDY, Creative Director

Link to the full project: https://www.behance.net/gallery/254561751/Title-PULSE-Boutique-Fitness-Brand-Identity