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Whitepapers for cybersecurity for DHS, website copy for author bio, website copy for the book, The Victory of Greenwood, but also completed extensive research, editing and fundraising to complete the book.
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Title:
Lead Management Dashboard — Data Visualization.
Description:
Designed a lead management dashboard to visualize and track key sales metrics including lead status, conversion rates, and session sources. Created a sample dataset and built the dashboard to demonstrate how businesses can monitor their pipeline and make data-driven decisions at a glance.
Tools used:Canva (design), Power BI / Tableau (data visualization experience).
looks great,
Title:Visual Strategy: High-Stakes Investor Pitch Deck Design
Description:The Concept: Most pitch decks fail because they overwhelm investors with cluttered data and lack a clear brand narrative. I designed this "Investor-Ready" framework to solve that. By combining minimalist UI/UX with strategic storytelling, I transform complex information into a sleek, high-tech visual identity that commands authority and secures funding.
Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
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