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ENTRE is a conceptual luxury perfume campaign exploring the emotional connection between fragrance and memory. Inspired by European cinema, timeless fashion and quiet luxury, the campaign tells a story of two people connected by a scent that remains long after a moment has passed.
Creative Direction
The visual narrative combines intimate beauty portraits, cinematic urban lifestyle photography, extreme product macro details and sophisticated architectural compositions.
A restrained palette of ivory, charcoal, smoke grey and warm amber creates an atmosphere of mystery, elegance and nostalgia.
Through dramatic lighting, realistic textures, unconventional camera angles and emotional storytelling, the campaign transforms perfume into more than a product — it becomes a memory.
The heavy reliance on AI for product design in high end campaigns often clashes with the tactile realism of physical luxury goods. There is a distinct risk that digital textures fail to replicate the specific material nuances expected in premium perfume packaging.
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Related posts
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
It’s been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought it’d be fun to share a couple of branding projects from the past:
Slide 1: Seart Visuals apparel & merchandise branding (1 year ago)
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. I’d love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.
That's really great typography logo design❤️❤️