Not spots. Premium pattern 🦒 Started as a doodle in a lecture, ended up on tees and totes. One giraffe, one rising sun, and one line: “Nie mam plam. Mam wzór premium.” (“I don’t have spots. I have a premium pattern.”) Four colorways, flat warm illustration, and a joke that works on any animal: zebra, leopard, dalmatian, cow are next. 🧡 Sometimes the best idea is the one you draw when you’re supposed to be taking notes.

WOW! This logo so creative and professional. The design is really grabs attention.

Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?

I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.

My roles: Brand Designer, Graphic Designer, Motion Designer. Tools: Adobe Illustrator, Adobe After Effects, Figma.

Full case study: https://contra.com/p/XvP3ccE3-pulsix-sportswear-brand-identity-and-motion-design

Where would you try the X first: on the cap or in motion?

I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?