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Reddit Video Marketing & Community Engagement – r/dogvideos
Created and optimized a short-form dog video post that achieved 2.5K+ views in r/dogvideos. Focused on timing, caption strategy, and subreddit engagement best practices to maximize organic visibility. Monitored analytics for the first 48 hours to identify view trends and engagement peaks. Delivered actionable insights to improve content performance across pet and viral video niches.
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Project Spotlight: Turning a Unique Business Concept Into Engaging Social Content 🐾
One of my favorite social media projects was creating this short-form video for a local indoor lounge and coworking space with a unique concept: it was 100% pet-friendly.
The goal was to capture the attention of people in the local area and introduce them to a business they may not have known existed, while highlighting why the space was different.
Rather than simply promoting the location, I built the video around a relatable problem for pet owners and remote workers: not wanting to leave their pets home alone all day.
I handled the entire creative process myself, including:
🎥 Filming the content on location
✍️ Writing the script
🎙️ Creating and recording the voice-over
✂️ Manually editing and assembling the video
💡 Developing the concept and marketing angle
The content was designed to feel fun, relatable, and informative while naturally showcasing the space and its unique pet-friendly experience.
This project is a great example of how I approach short-form content: combining creative storytelling with a clear marketing purpose.
The goal isn't just to make a video that looks good... it's to create content that gives people a reason to stop, pay attention, and remember the brand.
#SocialMediaContent #ContentCreation #ShortFormVideo #VideoMarketing #SocialMediaMarketing #ContentStrategy #BrandAwareness #LocalBusinessMarketing #Reels #CreativeContent
Real Estate Social Media Property Video
A short-form promotional video created to showcase a residential property in a clean, engaging format designed for online marketing and social media.
The project focuses on presenting the property's visual appeal, key spaces, and overall atmosphere in a way that captures attention quickly and encourages potential buyers to learn more about the listing.
What I Worked On
Real estate video editing
Property showcase
Short-form video editing
Visual storytelling
Video pacing and transitions
Property feature highlights
Text overlays
Music and audio
Social media formatting
Promotional content editing
Project Goal
The goal was to transform property footage into an engaging marketing video that could be used across social media and digital property promotion.
I focused on creating a smooth viewing experience while allowing the property itself to remain the main focus of the video.
Deliverable
A polished short-form real estate promotional video suitable for Instagram Reels, TikTok, Facebook, YouTube Shorts, property listings, and direct marketing.
Service: Real Estate Video Editing & Social Media Promotion
Real Estate Brand Content
Social content and brand voice for my own real estate practice with Engel & Völkers, serving Lake Tahoe, Carson Valley, and Northern Nevada. Since relocating, I designed a lightweight, sustainable content system built around a realistic 2x/week cadence, prioritizing referral relationships over high-volume posting. This shows how I adapt tone and visual style for a professional, trust-driven local audience versus a lifestyle brand.
