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SAFE SIDE — A Rather Unsafe Visual Identity.
What started as an exploration of safety pins, industrial chains, razor blades and metallic fangs evolved into a Halloween identity built around a simple contradiction: not everything associated with safety looks particularly safe.
That irony became the foundation of SAFE SIDE, a Halloween IP developed for QUAKE Arena's Halloween weekend, featuring Korolova's Hyderabad debut.
From visual research and concept development to a cohesive design language of chrome elements, sharp silhouettes and bold typography, the idea took shape across the weekend's campaign.
A little danger, a little humour, and absolutely no commitment to looking safe.
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