Your last brand project — how many posts did it get?

Great execution is expected. Distribution is the edge.

Every project has hidden pillars you can break down and turn into content.

Here's how I broke down Orne Mendi's album identity: → Brand DNA → Typography → Cover System → Motion Identity → Art Direction → Digital + Physical

1 concept → 50+ pieces.

What would your pillars be?

Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.

Have you ever got in a position where you were super excited to share your best work but ended up nobody seeing it? I have got, plenty of times. Below I'm breaking down the two C's as marketing tactics that play big role in achieving an efficient distribution that the creatives are sleeping on.

1. Curiosity Based on psychological studies, people do not tend to leave things unread or unfinished, thus have a much higher urge to pay close attention to something they might be afraid to miss out on. Here's a real example of curiosity hook as a marketing tactic that helped me distribute my work efficiently and ended up blowing up. I used the same principle for this visual below too.

2. Controversy Embrace Controversy to cut through online noise. In an era where large percent of content is regurgitated or AI-generated without curation, creators must "pick a fight" by sharing bold, unique perspectives on ideas or philosophies. If you do what everyone else is doing, you're going to get what everyone else is getting, positioning controversy as essential for visibility and authenticity. I also used this tactic in the visual below, featuring slightly foul language. Relate your story or tactics how you practice to distribute your work without it being ghosted. 👇🏻

so creative.