Brand strategy before website development: decide what the site needs to say. A homepage for indi...Brand strategy before website development: decide what the site needs to say. A homepage for indi...
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Brand strategy before website development: decide what the site needs to say.
A homepage for individual bookings needs a different offer, proof and call to action from one selling company workshops. A design brief becomes useful once those choices are clear.
Lucete AI Lab now offers a fixed-scope Brand Strategy, Website Messaging & AI Workflow Brief on Contra. It turns an existing company introduction into:
• Positioning and key messages
• Naming and creative direction
• A sitemap for up to five pages and homepage copy for up to six sections
• Three practical AI workflow guides
• A final PDF, editable text and a 30 day action plan
USD 3,000 for one brand, one core offer and one target market. Delivery is 14 days after complete requirements, with one consolidated revision. Website implementation is scoped separately. Communication is in written English with translation support.
Our portfolio shows nine independently launched AI services, original website work, AI character and video production studies, and editable founder toolkits. These are our own projects, available to review before discussing a commission.
A Thessaloniki bougatsa brand named after κριτς κρατς, the sound of crunchy phyllo. Sheep logo, cinnamon and custard palette, one consistent identity from packaging to storefront.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.